Ag equipment manufacturers keen on joining ag video game space

Developers of Farming Simulator are having to turn away equipment requests

By Diego Flammini
Staff Writer
Farms.com

The video game sector, expected to be worth north of $100 billion in 2023, includes games inspired by multiple industries – including agriculture.

Farming Simulator from Giants Software, for example, is the top farming simulator game in the world.

The game allows players to control hundreds of licensed tractors, combines, cultivators, loaders and other pieces of equipment from some of the top ag machinery manufacturers in the world.

Each version of Farming Simulator can include up to 500 pieces of equipment, and equipment makers want in on the game’s success.

In fact, the game has grown in popularity to the point where developers at Giants Software are turning away requests from some manufacturers who want to see their equipment included in upcoming versions of the game.

Farms.com recently connected with reps from the video game developer to find out how a piece of equipment is integrated into the game and the feedback they’ve received from ag equipment manufacturers.