Video: We Care – The Sustainability Platform for the U.S. Pork Industry
The six We Care ethical principles generate a holistic approach to sustainability solutions and become the platform that expresses the pork industry’s intentions and values in the food system.
Dr. Brett Kaysen, Senior Vice President of Sustainability for the National Pork Board (NPB), spoke to producers about continuous improvement for the U.S. pork industry at a Pork Checkoff-funded Pork Academy session at World Pork Expo last month. He shared how NPB leverages the We CareSM ethical principles as the basis of the industry’s sustainability platform and all the validation involved to build consumer's trust.