Video: How the Beef Quality Assurance Program Helps Certified Angus Beef Build Demand
The Beef Quality Assurance program serves as the foundation for most of NCBA’s producer education programs. Bruce Cobb, Executive Vice President for Production at Certified Angus Beef, explains how CAB uses the Beef Quality Assurance program as its baseline standard and how that help ranchers, restaurants, and retail distributors deliver the highest quality product.