Video: Ask A Farmer Podcast: Are Cattle raised sustainably and humanely?
Consumers often wonder what is being done to ensure cattle are raised sustainably and humanely. Rancher Erika Stewart explains the audited Verified Beef Production Plus (VBP+) program for Canadian cattle producers. The program focuses on three main practices: animal care, food safety and environmental stewardship to demonstrate to consumers the level of care that goes into producing beef.