Video: Prairie Organics 2022: Keynote - Global, National and Local Trends in the Organic Consumer Market
Prairie Organics: Think Whole Farm 2022 Recorded Session - Just like organic crops, trends take time to develop. So what consumer food trends do you need to be aware of today to be ready to capitalize tomorrow? Jo-Ann McArthur, President of Nourish Food Marketing, talks through the key factors influencing growth in the organic food marketplace.
Jo-Ann spent her first career client-side, successfully connecting brands with consumers and retailers. Now leading the agency she co-founded, Jo-Ann continues to build powerful strategies for food and beverage products in Canada, the US, and Europe.