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2022 Plant Breeding & Genetics Award: Istvan Rajcan Says Know Your Customer and Success Will Follow

Feb 24, 2022

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Video: 2022 Plant Breeding & Genetics Award: Istvan Rajcan Says Know Your Customer and Success Will Follow


Legendary soybean breeder Istvan Rajcan knows how to give the seed industry what it wants. His business savvy is one reason he’s the recipient of the 2022 Plant Breeding and Genetics Award, part of the Canadian Plant Breeding Innovation Awards.