What Does the UK’s #1 Bread Brand See in Canadian Wheat? $650K Worth of Trust

The Global Agriculture Technology Exchange (Gate) Capital Campaign today announced that it has received $650,000 in funding from Warburtons, the largest bakery brand in the United Kingdom.

“This contribution represents a close, long-standing relationship between Cereals Canada and Warburtons,” said JoAnne Buth, Gate Capital Campaign Chair. “We are thrilled to make this announcement alongside Warburtons, and we are grateful for their support.”

Located in downtown Winnipeg, Gate will provide the tools necessary to allow Cereals Canada to maintain the globally recognized, best-in-class expertise needed to support today’s global markets, providing customers like Warburtons with value-added technical knowledge and expertise, and maintaining Canada’s leadership as a trusted and innovative supplier of high-quality wheat. The project has the support of Alberta Grains (which itself recently gave several million dollars in funding to the project).

“Cereals Canada and Warburtons share a deep commitment to quality and innovation,” said Buth. “Warburtons sources significant volumes of Canadian wheat from Western Canada and has been working with Canadian farmers and the Cereals Canada team for many years.”

The Cereals Canada facility has long been a “home away from home” for the Warburtons team who utilize the pilot bakery, mill, and analytical lab to test and analyze Canadian wheat before it goes to the UK for production. In 2016, Warburtons partnered with Cereals Canada for a multi-year pulse research project to produce healthier baked goods, demonstrating a further commitment to diversification and innovation.

“Warburtons has proudly partnered with Canadian farmers and the agriculture industry for over 30 years to source the highest quality wheat through our Identity Preserved Program,” said Adam Dyck, Warburtons Canadian Program Manager.

“For the past 15 years, Cereals Canada has played a vital role in supporting our commitment to quality and innovation. Our contribution to the Gate project reflects the value we place on Canadian agriculture and our strong belief in innovation, collaboration, and long-term relationships. This facility will help ensure that Cereals Canada remains a global leader, and we’re honoured to support that vision.”

To date, the Gate Capital Campaign has raised $32,150,000 towards its goal of approximately $100 million. The campaign is targeting contributions from industry groups, agribusinesses and individuals, and support from the three levels of government.