Once attached to a horse’s halter, bridle or on a belly strap, the device can be synced to a smartphone or tablet and the information it gathers around the clock can be seen in the accompanying app in real-time, or viewed later as historical data.
“Everything is automatically collected and stored according to date and time so data can be extracted in report format and emailed to as many people as you like from veterinarians, trainers and riders to owners and barn managers,” explains SeeHorse co-founder and competitive equestrian Jessica Roberts.
It was somewhat of an accidental invention. Roberts was finishing her marketing diploma at Kitchener’s Conestoga College when one of her final projects involved developing a new marketing strategy for a client.
That client was Peter Mankowski, now SeeHorse’s CEO and Roberts’ co-founder, a former Blackberry scientist who was looking for some help with a device he’d invented to monitor pet health.
“Peter had developed a similar technology for cats and dogs and when I saw it, I said I’m from the horse industry and we need this for horses,” says Roberts, who now works full-time for SeeHorse. “I was just a student but we started working together to develop SeeHorse. It was great for him to put so much faith into someone who is fresh out of school.”
Roberts played an active role in SeeHorse’s research and development, which included testing the devices on her horses at Walden Equestrian Centre near Cambridge, and they’re now being used world-wide on international and Olympic calibre horses, she says.
Source: Aginnovation