"Supporting local suppliers isn't just what we say, it's what we do," said Cyrille Ballereau, Walmart Canada's Regional Vice President for Quebec. "We're excited to offer a delicious variety of local beef products for our Quebec customers. This offering gives our customers the option to buy local beef products at Walmart to support cattle farmers in our own backyard."
"We are incredibly proud to offer locally sourced fresh beef to our customers in Quebec," said Robert Pereira, Senior Director of Merchandising for Meat and Seafood, Walmart Canada. "Our customers in Quebec want to support local businesses, and we're giving them that option with quality beef products that are sourced close to home. This program is a true win-win for our customers and the Quebec farmers they choose to support."
"Walmart involvement in the Boeuf Quebec partner program now allows consumers to benefit from greater access to quality beef, raised in Quebec, with a view to sustainable production," said Jean-Sébastien Gascon, General Manager, Boeuf Quebec. "Quebec beef breeders thank Walmart for the confidence thus expressed, which helps support the reconstruction of the Quebec industry, from farm to table."
Source : Cision