The new U.S. Department of Agriculture (USDA) MarketLink™ program will provide approved Alabama farmers with equipment needed to accept credit, debit and Supplemental Nutrition Assistance Program (SNAP) electronic benefit transfers. Farmers packed the Alabama Department of Agriculture and Industries auditorium March 27 to learn more about the program and start the application process.
Through MarketLink, eligible farmers may sign a three-year contract to receive a free iPhone 5, card reader and wireless printer, along with a two-year wireless data service and free merchant processing for a year.
“In researching how to accept debit cards, I found a website for MarketLink, and that’s what brought me here today,” said Elmore County farmer Justin Barrett. He is partnering with Montgomery County farmer Garrett Henry to market locally-grown, farm-raised beef through a new company, River Region Beef LLC.
“By accepting credit and SNAP cards, we’ll be able to sell our beef to a bigger market,” he said. “This USDA program will make that process a lot easier, smoother and cheaper for farmers.”
Chilton County farmer Jimmie Harrison also attended the meeting to find out how he could use the program at his produce stand.
“We already take the Farmers Market Nutrition Program coupons, but we’re interested in accepting credit, debit and SNAP,” Harrison said. “People don’t use cash anymore. I think this would be very beneficial for our business.”
According to a report from Washington State University, Harrison is right. Researchers found that at farmers markets accepting electronic forms of payment, only 6 percent of sales were in cash. The report also stated the average electronic sale was $34.57.
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