The remaining portion of the food dollar relates to marketing, Pendell said.
“Those costs include transportation, packaging, processing and selling to consumers,” he said.
Another reason for the downward trend relates to the increase in spending on food away from home, according to the report.
“As the COVID-19 pandemic eased, a lot more people started eating out at restaurants and that added one more layer to the marketing component,” Pendell said.
Though some may view this decrease in the return to farmers and ranchers as disappointing, Pendell says the numbers don’t reflect the profitability of an operation.
“I would argue that even though farmers are getting a smaller share of the dollar, if more total people are consuming goods, that can lead to an increase in the whole industry profits, which is advantageous to all,” Pendell said.
Source : k-state.edu