Jeff Clark-Canadian Pork Council:
First and foremost the program was developed to safeguard the pork industry and it's not just pigs, it's livestock as a whole.
But for our purposes it's safeguarding the pork industry against animal health issues, food safety issues.
Most recently definitely with PED if we were up and running PigTrace would have been invaluable to trace out PED but we know there will be future situations as well.
That's the emergency management side of things.
From a market access point of view and value added we know there's opportunities there but our focus is on emergency management.
We'll let the traders and people smarter than me find opportunities for the market place and hopefully get some additional dollars flowing into our Canadian industry here.
Clark says producers have a number of options available for movement reporting including a mobile application, a desktop application on the web and a toll free number.
He notes education kits will be circulated through the provincial pork organizations across Canada, a public awareness campaign is planned to draw attention to the fact that this program is launching and all of the information will be available on PigTrace.Ca.
Source: Farmscape