This week, the United Soybean Board’s (USB) 78 farmer-leaders approved new projects to increase innovation, resilience and profitability for U.S. soybean farmers in 2021 and beyond. USB Chair Jim Carroll III and USB CEO Polly Ruhland discussed the impact of these investments to U.S. soybean farmers in a newly released video report from the meeting.
The board considered several hundred proposals focused on increasing the value of U.S. soybeans and paving the way for new demand. These projects range from promoting the sustainability of U.S. Soy as a market differentiator to reputation management strategies to enhance end-user perceptions of soy products, in addition to research that strengthens the resilience of soybean production, improves protein meal quality and develops new industrial uses for soybean oil, among a multitude of other topics. The proposals all share a common goal — maximizing profit opportunities for U.S. soybean farmers.
“The decisions made by farmers today will have a significant impact on the U.S. Soy industry for the next year and even the decade ahead,” said Jim Carroll III, USB Chair and soybean farmer from Arkansas. “Our farmer-leaders who participated represent more than 500,000 U.S. soybean farmers across the country, and I’m proud to say we have done our job to make sure their investments — and our own as farmers ourselves — were put to the best use possible for the greatest return.”
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