Seeding method - Seeding with a drill is best, broadcast with incorporation can also work. It is not recommended to broadcast cereal rye without incorporation when planning on roller crimping as it can result in uneven emergence and a poor stand.
Seeding rate – Drill 45-60 lbs/Ac, broadcast with shallow incorporation 50-65 lbs/Ac. Though seeding rate has less influence on cover crop biomass than seeding date, you can sometimes compensate for late seeding, broadcast seeding, and less-than-ideal seeding conditions (e.g., dry fall) by increasing the seeding rate.
Source : msu.edu