To capitalize on the Central American region’s passion for the FIFA World Cup, USMEF implemented a soccer-themed promotion with several supermarket chains to grow consumer awareness of U.S. pork’s availability in the retail sector.

USMEF partnered with 22 outlets of supermarket chains Walmart, Supermercado La Torre, Super Fresh, Automercado and Riba Smith in month-long promotions in Guatemala, Costa Rica and Panama. Those who purchased U.S. pork during the promotion earned a spin at a prize wheel that included soccer bags, backpacks, soccer balls and anti-stress balls.
Several U.S. pork cuts were featured during the promotions, including boneless and bone-in pork loin, boneless ham, spareribs, brisket bones, St. Louis ribs and pork feet.