Based on their findings, Briefer claims they can create an automated real-time monitoring system that will let farmers know when their animals are experiencing positive or negative emotions.
Better welfare or humane washing?
Dr. Marc Bekoff, professor emeritus of Ecology and Evolutionary Biology at the University of Colorado and author of The Emotional Lives of Animals, is not convinced that the technology will help improve the animals’ lives. In fact, he says there are already decades of research attesting to the fact that animal welfare in food production systems is poor.
“We’ve had these data for decades,” says Bekoff, “Having a new method to measure emotions doesn’t mean much for the individual animals who are still being killed and eaten.”
Bekoff is concerned that the development of new technologies like Briefer’s won’t foster a better understanding of animal emotions. Instead, he believes they will contribute to humane washing, a practice used by agribusinesses to promise improvements to animal welfare without bringing about substantive change.
“Farmers may adopt technology like this with good intentions, but it can lead people down a path that continues to justify serious and inexcusable harm to animals,” he says.
‘No animal can thrive on factory farms’
Dr. Lori Marino, neuroscientist and director of the Kimmela Center for Animal Advocacy, agrees. She notes that this technology would only be an important advancement if its use translated to significant changes in the way pigs are treated. “No animal can thrive on factory farms,” she says.
Marino points out that testing welfare is not the same as providing it. She also echoes Bekoff’s concerns that technology like this could be used to mislead people about the welfare of pigs in the agricultural industry.
“If they find that most of the pigs are vocalizing in a way that indicates distress—exactly what are they going to do about it? Not farm them?” she says. “The fact that pigs make certain vocalizations during certain times is not going to change people’s minds about promoting the practice of eating animals.”
But Marino sees one possible positive application for this technology: It may be able to help find ways to improve the lives of animals in sanctuaries, who already experience good welfare, and make their environment even more beneficial and fulfilling.
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