Re-branding Agriculture Canada

Jan 30, 2020
The federal government outlined a multi-million dollar program this week, to essentially rebrand Agriculture Canada.
 
The aim is to make consumers more aware of the many products made in Canada in the hope of having them purchase more of those products.
 
But there are some who would say one of the best ways to promote products made in Canada is to break down inter-provincial trade barriers.
 
In some cases, it is still easier for companies to ship products made in Alberta, for instance, to US markets than it is to ship it next door to BC or Saskatchewan.
 
Andrew Coyne with the Globe and Mail was one of the keynote speakers at the recent Cropsphere conference in Saskatoon and he made this comment later to Real agriculture.
 
"Even though we are setting a good example for the worlds in terms of free trade with other countries, we don't seem to be able to get it together at home in terms of internal free trade. That not only costly to us as an economy, in terms of the barriers trade between provinces. But also it is just embarrassing, it doesn't look like a functioning country."
 
"The only answer is to give the federal government the power to actually strike down the interprovincial trade barriers. There will have to be some kind of quick pro- quo where the fed get out of telling the provinces how to run their free health care systems and focus on the trade barriers. There is potential for growth there."
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