Dr. Shawn Davidson-Davidson Swine Health Services:
We know from many studies that when consumers are surveyed about things like antibiotic free pork, a majority of them will say, yes we want this but then when you get them in the actual store and with the wallet in hand, they'll buy the commodity product because it's cheaper so cost is a factor.
Public perception is a factor.
The information and sometimes misinformation that exists surrounding antimicrobial resistance and the amount of antibiotics that are actually being fed to animals, there's a lot of misconceptions that will drive some consumer opinions.
The internet is a very powerful force and influencing people's opinions for better or for worse.
It's important, as an industry, that we do continue to get the facts out there about what is actually going on but there's certainly always going to be a certain proportion of the consumers that are going to demand and prefer this type of product and I think the percentage of those consumers will continue to grow.
Dr. Davidson says it's generally accepted that around $5.00 to $6.00 per pig U.S. is the minimum hard cost of raising pigs without antibiotics, a result of increased feed costs including the use of feed additives, the increased use of vaccinations and things in the barn like having lower stocking densities and better ventilation systems.
Source: Farmscape