The Ontario Corn Fed Beef Program has received a 3-Star Superior Taste Award from the International Taste Institute for their quality beef. This is the fifth time Ontario Corn Fed Beef has been awarded this recognition. The Superior Taste Award is the only stamp of quality in taste granted by 135 food and drink opinion leaders that are Michelin starred chefs and sommeliers. Today’s consumers are demanding exceptional quality and taste, and receiving this award demonstrates that Ontario Corn Fed Beef has what it takes to meet this high demand at home and around the world.
Similarly to the Michelin guide of gastronomy, the International Taste Institute does not organize a competition, but assesses and rewards products on their own merits. Only products having received a mark superior to 70 per cent will be granted a Superior Taste Award of one, two or three golden stars. The Ontario Corn Fed Beef Program received a grade of over 90 per cent, with three golden stars, marking the exceptional taste of the product.
The jury, representing 17 different nationalities, is composed of members of prestigious culinary institutions in Europe.
“We are very honoured to receive this recognition for our exceptional quality beef,” says Jim Clark, Executive Director of the Ontario Cattle Feeders’ Association. “This high grade and praise for our quality beef with superior taste is a direct result of our nutritionally balanced feeding program, our on-farm management and animal health practices, all of which contribute to our consistent quality.”
The Ontario Corn Fed Beef Program, a brand owned and run by Ontario beef farmers and cattle feeders for the past 23 years, operates with the belief that by feeding top quality forages, grains and minerals as part of a nutritionally balanced diet combined with top quality cattle, results in a naturally great tasting beef.