LEAMINGTON, ON – Ontario Greenhouse Vegetable Growers, (OGVG), North America’s largest exporter of greenhouse-grown produce, is proud to be recognized with a Gold Hermes Award for the Greenhouse Goodness Digital campaign.
The Association launched Greenhouse Goodness as an education campaign in top U.S. markets to highlight the many benefits of making greenhouse-grown peppers, cucumbers and tomatoes the preferred choice for healthy, convenient, delicious and always fresh. The campaign, “This is Greenhouse Goodness,” features bright, fresh, and healthy choices that leave the consumer with just that… “feeling good.”
The plan developed in collaboration with Douglas Marketing Group, (DMG), is one component of a multi-level strategy the Association is rolling out across the Atlantic United States through a staged approach that includes social media influencers, online advertising, retail education, and point of sale.
The digital campaign and key messaging focused on Greenhouse Goodness delivering on the promise to bring nutritious, fresh, and sustainable produce to the tables of our consumers. With greenhouse-grown produce, consumers can expect consistent quality, flavourful peppers, tomatoes, and cucumber varieties every time.