New suite of initiatives aimed at growing the Prince Edward Island livestock sector

In collaboration with the Government of Canada, the Province of Prince Edward Island (PEI) is launching new funding opportunities to further support its cattle and livestock sectors.

Through the Sustainable Canadian Agricultural Partnership (Sustainable CAP), the governments of Canada and PEI will be introducing the Grow the Herd Pilot Program, as well as a new PEI Livestock Champion. The pilot program will include 2 funding streams focusing on supporting the unique growth requirements of each Island farm.

• Heifer or Cow Retention / Purchase Incentive: Applicants will be eligible

for additional funding per retained heifer or the acquisition of bred heifers,
bred cows or cow-calf pairs;

• PEI Certified Beef Brand Incentive: PEI feedlot and cow calf producers

can receive additional funding for increasing the availability of cattle eligible under the PEI Certified Beef marketing brand.
The PEI Livestock Champion position, created in collaboration with the PEI Cattle Producers and Atlantic Beef Products, will complement these programs, as well as other existing programs and services offered, by providing leadership, expertise and direction to Island livestock producers. The programs announced in this suite of initiatives support PEI’s Livestock Strategy and will continue to improve the quality of PEI’s products available to local markets as well as help drive new markets.