New Horizons for Farmers: Innovative Insurance Coverage Launched by Newcomer First Acre Insurance

Jul 04, 2025

As part of its commitment to farmers, First Acre Insurance continues to grow, adding new broker partners across Canadian farming communities.   

Agriculture has changed dramatically over the last several decades, but the pace of change within the ag insurance sector has not shifted accordingly. First Acre Insurance is a new Managing General Agent (MGA) and Insurtech backed by AM Best Rated Canadian insurers. 

By partnering with new brokers in the following regions, Alberta, Saskatchewan, Manitoba and Ontario, First Acre is enhancing the business experience for both farmers and insurance brokers.  

“We are excited to expand First Acre and offer farmers seeking different agricultural insurance solutions a leading resource. Our team has diligently developed a forward-thinking company that anticipates and adapts to changes in both the agriculture and insurance industries,” says Robin Shufelt, CEO First Acre Insurance.  

First Acre offers unique and customizable farm insurance, allowing farmers to gain a clearer understanding of what is covered and to what extent. Cutting-edge coverage solutions and technology were developed with farmer and broker feedback combined with an expert level of agriculture knowledge and passion internally. Some First Acre staff are farmers who thoroughly understand the farming business and are passionate about helping the industry thrive.   

"Historically, managing insurance policies has been challenging for farmers and brokers. Our goal is to simplify the process by offering real-time issuance of documents and invoices, making it quicker and easier for brokers to do business with their farm clients,” says Shufelt. “Leveraging additional solutions like agreed value really gives farmers an advantage when it comes to business planning, profitability and longevity”, adds Shufelt.  

The company takes a distinct approach by insuring agriculture and commercial properties differently. A prime example is that of insuring agricultural and commercial assets on an agreed value basis. This means the broker and farmer agree on the value, ensuring the farmer understands the limit insured without coinsurance concerns.   

First Acre is committed to ensuring Canadian farmers can access comprehensive farm insurance that is as unique as their operation. Find a First Acre broker by visiting www.firstacre.ca and navigating the "Find a Broker" section. For farmers in areas without a local First Acre broker, you are encouraged to reach out directly. First Acre is actively seeking new broker partners to expand their network in areas under or not serviced now, ensuring Canadian farmers can secure their livelihood with tailored insurance solutions.  

In addition to their extensive network of brokers, First Acre works with Canadian Claims Services to offer a complete claims experience who listens and effectively responds to client needs. The team of experienced experts is equipped with the latest technology, ensuring that cost and risk are always kept to a minimum. This ensures farmers have access to the support they need, reinforcing First Acre's dedication to protecting the unique needs of Canadian agricultural operations.  

The company is a joint venture by Commonwell Mutual Insurance Group and Red River Mutual who have a long-standing history of serving farmers for 130 and 150 years respectively.  

About First Acre Insurance Inc.  

First Acre Insurance is a one of its kind insurtech and managing general agent offering fully customizable insurance policies to the 21st century farmer through brokers. Backed by agricultural expertise and passion, the company relentlessly innovates for the agriculture insurance sector. As a result, brokers can now help farmers better mitigate risks and protect their investments with policies tailored to their specific needs. First Acre Insurance operates in Ontario, Manitoba, Saskatchewan and Alberta.

Source : firstacre.ca
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