New Farm Initiative Builds Soil and Profits

New Farm Initiative Builds Soil and Profits
Jun 03, 2025
By Farms.com

Farmers Join Forces for Soil Health Boost

The Ivey Business School’s Centre for Building Sustainable Value has launched the Collective Action for Regenerative Agriculture Program (CAP), a new initiative to support farmers in Ontario. This program starts in Middlesex County and aims to build a strong local community focused on regenerative agriculture. 

CAP brings together farmers, scientists, agronomists, and industry leaders to co-create farming practices suited to local soil and climate. The goal is to improve ecological health, increase farm profits, and support the entire region’s agricultural sustainability. 

Farmers involved in CAP will contribute in three main ways: 

  • On their farms: They will work with experts to adopt and improve regenerative practices. 

  • In their community: They will join other farmers to share ideas, challenges, and solutions. 

  • Across the region: They will help solve sustainability issues and explore shared resources and income opportunities. 

Jury Gualandris, Associate Professor at Ivey and CAP’s lead, highlights the importance of teamwork: “This initiative shows the power of cross-sector collaboration. Together, we are building a stronger, more climate-resilient food system.” 

“Farmers know their land best, and they have been calling for new methods of collaboration and knowledge-sharing. CAP provides an immediate platform for that collaboration, helping farmers break down silos to boost both ecological health and economic performance across the community." said Project Manager Jeff Pastorius, “This program gives a powerful voice to our farming communities, showing decision-makers how science and experience can come together to shape policy.” 

CAP is currently seeking participants—farmers, agronomists, and First Nations agroecologists—based in Middlesex County. The deadline to join is July 4, 2025. 

For more information or to join the program, contact cap@ivey.ca, call +1-519-661-2111 ext. 88864, or visit www.ivey.uwo.ca/sustainability

Join the effort to build a healthy, sustainable future for Ontario agriculture. 

Photo Credit: gettyimages-sasiistock