More demand for dairy protein and better health, in America and worldwide. If that’s not enough to get an industry excited for the future, I don’t know what could be.
Another critical topic for this year is risk management. USDA’s Federal Milk Marketing Order hearing has been painfully slow, but it’s incredibly important for U.S. dairy producers. Our NMPF game plan and team effort has been outstanding thus far, and we will follow the hearing to its conclusion. We will be prepared to respond as needed to whatever USDA proposes and ensure that the path forward is what’s best for dairy.
A new Farm Bill is also on tap. We’re comfortable this time around with the fundamental structure of the dairy safety net, but there are always improvements to be made, and we’ll be seeking opportunities for positive change whenever they become available.
Of course, federal policy includes much more than just the Farm Bill. We’re excited to see the evolution of greenhouse gas regulation and carbon markets in ways that benefit dairy farmers. We are pushing for faster approvals for feed additives that reduce methane emissions and put us on a path toward consistently improving our environmental footprint. We’re excited to see billions of dollars of investment capital and new technology and innovation flow toward dairy, because it’s not just farmers who believe in this industry’s future – it’s some of the world’s brightest minds and savviest investors.
These are just some of the most immediate opportunities we can meet. Looking only slightly beyond 2024, we will again need to address tax policy and how we can stimulate investment and growth in all of agriculture and rural America. In addition to that are the ongoing, long-term fights where progress is slow, but real. Dairy is chipping away at the market share of plant-based imposter-dairy beverages and making headway with FDA in restricting the use of dairy terms. Our FARM program remains a world-leading customer assurance program that’s protecting this industry from the wildly inaccurate claims of our detractors and competitors.
As NMPF’s new president and CEO, I am duty-bound to defend this industry. And because of our farmer and co-op leadership and first-class staff, we defend it well. But 2024 is also exciting because of the great potential we in dairy have to take the initiative. We can attack as well as defend. 2024 is going to be a great year for this industry. Thank you for giving me the opportunity to share in the leadership of this journey.
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