Meatless Mondays Are Here to Stay

In a surprising shift from long-standing trends, high-income countries are witnessing a decline in per-capita meat consumption. Traditionally, as countries' incomes rise, meat consumption tends to increase. However, a recent world agricultural outlook report suggests a changing landscape.  

Western Europe and North America, constituting approximately one-sixth of the global population, are expected to experience a drop in per-capita meat consumption over the next decade. These nations currently account for about one-third of the total global meat consumption. 

The Agricultural Outlook 2023-32 report, published jointly by the Organization for Economic Cooperation and Development (OECD) and the UN Food and Agriculture Organization (FAO), highlights the trend of stagnation in meat consumption across most wealthy countries. According to their predictions, poultry is projected to dominate the meat protein market, accounting for 41% of consumption in 2032. 

This shift can be attributed to various factors, including growing consumer concerns about animal welfare, environmental impacts, and health considerations. Poultry stands out for its smaller carbon footprint compared to other meat sources. 

As consumers become more aware of the consequences associated with meat production and consumption, their preferences are evolving. Ethical considerations regarding animal welfare, environmental sustainability, and personal health are driving this transformation. The report indicates that poultry, with its relatively lower environmental impact and perceived health benefits, aligns better with these changing values. 

The declining per-capita meat consumption in wealthier nations signals a broader shift towards alternative dietary choices. Plant-based and alternative protein sources are gaining traction as consumers seek sustainable and healthier options. This transition reflects an increasing awareness of the interconnectedness between dietary choices, environmental impact, and personal well-being. 

The implications of this changing trend extend beyond individual diets. The shift towards reduced meat consumption in high-income nations can potentially have a significant impact on global meat production and supply chains. Producers and stakeholders in the meat industry may need to adapt to these evolving consumer preferences and explore innovative strategies to meet the demands of an increasingly conscious market.