In a first of its kind initiative, Canadian meat and livestock groups have announced plans to open an advocacy office in the Chinese capital.
The Canadian Meat Council (CMC), the Canadian Pork Council (CPC), and the Canadian Cattle Association (CCA), in partnership with the federal government, have banded together to create the Beijing office, which is expected to help enhance support for Canadian producers and processors in meeting Chinese consumer demand.
“The opportunity to demonstrate our commitment to such an important market is something we’re thrilled about,” said David Typer, Chair of the Canadian Meat Advocacy Board. “Our next step is hiring a representative in China, after which the office will become operational.”
The initiative aims to strengthen connections with the Chinese red meat sector, government agencies, and consumers alike, “fostering an enduring relationship between the two countries.”