The General Manager of Manitoba Pork suggests those in agriculture need to work together to dispel the myths surrounding modern agriculture. An article circulated through community newspapers and posted to the Manitoba Pork web site examines the connection between farmers and the "Prove It" generation and the need to better communicate the role of new technology in meeting the need for food.Cam Dahl, the General Manager of Manitoba Pork, says, while people trust farmers, they don't necessarily understand or trust what they do.
Clip-Cam Dahl-Manitoba Pork:
We don't necessarily do a good job of portraying what modern agriculture is.You see advertisements with the little red barn and the cabless tractor and three chickens and two ducks in the front yard.That's not modern agriculture and we need to do a better job of talking about, what does a modern hog production facility look like, what are the measures in place to ensure animal welfare?
People sometimes can be concerned about new technology and there's this nostalgia for the old MacDonald farm but, in fact, it's the adoption of new technology and new techniques that are allowing us to improve our environmental footprint and again do the things that governments are looking for, like reducing greenhouse gas emissions.