Walmart Canada and Lufa Farms are now selling hyperlocal produce from Lufa Farms’ 127,000 square-foot hydroponic greenhouse atop the Marché Central Walmart Supercentre in Montréal.
This marks the first time produce from Montreal’s Lufa Farms will be sold through a retailer and the first time Walmart Canada will sell produce from a store’s rooftop greenhouse. Harvested on demand each morning, the rotating crops of tomatoes, cucumbers and bell peppers will be available for sale in-store in as fast as an hour after being picked.
“Rooftops are one of the most underused spaces in cities – and yet they’re perfect for growing food,” said Mohamed Hage, founder and CEO of Lufa Farms. “Walmart has a huge network of rooftops across the country, and by transforming just one of them into a greenhouse, we’re showing what’s possible: fresh, local vegetables grown sustainably and sold just downstairs, the same day they’re harvested. This is how we can reimagine the future of food in cities.”