Kansas Beef Takes The Field At Sporting KC

Jul 10, 2025

Beef made its debut on the soccer field June 28, with the Kansas Beef Council (KBC) hosting a booth for the first time at a Sporting Kansas City game that had more than 17,000 fans in attendance. Located near the entrance of the stadium, almost 75% of those fans walked past the booth, where KBC brought energy and education.

Fans had the opportunity to spin a prize wheel to win beef swag and kick a soccer ball measured by a radar gun to compete for the day’s fastest kick. While the kids played, parents also learned how beef powers athletic performance, especially for young athletes.

Subscribe to our Newsletters

Trending Video