Next week, National Pork Board is taking Mythbusting to the next level. We're building on the success of last year's video series, "The Rural Dictionary" with Eric Stonestreet, by launching a new iteration of the campaign.
The new Mythbusting video creates a metaphor between the modern pig farm experience and a five-star resort hotel.
The goal: share accurate information about pig farming with at-risk, meat-reducing consumers.
Using a hidden camera, we recorded participants in a focus group who thought they were hearing ideas for a state-of-the-art hotel. In the end, they learn that all the amenities and features of the hotel happen every day on modern pig farms.