How do I market my grain effectively?

No one has a crystal ball. While you may not be able to predict the future, you can still strategize to make the best of market conditions. Start with a simple, critical question: When do I need to move my grain? Do I have time to wait for better prices?

Whether you need to generate cash, need the storage space or have other reasons, you need a plan to sell your grain proactively and with market conditions in mind.

Selling in increments is common practice – for example, 20 or 25 per cent is sold at different points throughout the year.

Every farm and every grain sale is different – each one involves unique goals, circumstances, and a different balance of risk and reward. Some farms might not have the same level of risk tolerance as others.

When to sell is a personal decision, and there’s an element of personal preference involved. The right selling approach will differ from one farm to the next, and having a plan will help to ensure your decisions are well-informed.

I often describe marketing strategies as either offensive or defensive. Defensive sales focus on locking in profits when prices are favourable, helping manage risk. Offensive sales are about seizing opportunities when market conditions suggest there’s potential for better returns. The key is to stay informed and understand how markets typically behave, especially in your region.

For example, the best approach to marketing canola in Alberta’s Peace Region may differ significantly from what works in Manitoba’s Red River Valley. Ask yourself: Should we react to short-term market movements? Should we take a more aggressive or more cautious approach right now? Is there one crop with a stronger outlook that deserves a different strategy?