As the Florida strawberry season concludes, Harvest CROO announces that its automated harvest field trials have successfully demonstrated commercial viability. Having reached performance rates on par with human harvesting in a commercial picking operation, this achievement represents a major milestone for the company.
Harvest CROO was initially founded to alleviate labour shortages. The machine in its current iteration has unlocked worlds of new possibilities by converging AI machine learning, innovative food safety technology, and advanced breeding techniques.
“We are at the cutting edge of a new AI agricultural revolution and this technology is ready to scale,” said Gary Wishnatzki, co-founder and Wish Farms owner. “Strawberries are picked the same way they were over 100 years ago. Harvest CROO is primed to disrupt the multibillion-dollar U.S. strawberry market. The benefits are game-changing for strawberries, but its transferability to other specialty crops as well as other industries is very promising.”