Ottawa, Ontario – The Minister of Agriculture and Agri-Food, the Honourable Marie-Claude Bibeau, announced an investment of nearly $150,000 for the Canadian Wool Council to help build a more sustainable wool industry in Canada and spread awareness of the beneficial qualities of Canadian wool.
Environmental awareness has led consumers to be more particular about where they shop and what they buy, creating new opportunities for natural, sustainable and durable products. Developing Canada’s wool industry will provide consumers at home and in international markets with a greater variety of sustainably produced products.
The funds announced today will support the Council in conducting market research, promoting trade and export opportunities, connecting the sector with global best practices, and improving industry and consumer awareness through education and promotional activities.
This announcement coincides with the release of the Council’s report, Carpet Plan (2022-2026), which maps opportunities for new and existing products in Canada’s carpet sector, which is valued at more than $367 million. The report identifies opportunities to grow Canada’s wool industry in international markets such as Europe, Australia and Asia.
One of these opportunities is a collaboration between the Canadian Wool Council, Global Affairs Canada (GAC) and Creative Matters Inc. to design and produce Canadian wool carpets at a Waterloo, Ontario plant for Canadian embassies in Copenhagen, Denmark and Abidjan, Ivory Coast.
AAFC’s funding comes through the federal AgriMarketing Program, which aims to increase and diversify exports to international markets and seize domestic market opportunities.
Source : Government of Canada