Get more for your calves with value-added marketing

The changing leaves of fall bring forth a fresh perspective on calf marketing. Dr. Derrell Peel and Kellie Curry Raper, from Oklahoma State University, bring to the forefront the concept of calf preconditioning. 

When calves are preconditioned, they demonstrate enhanced health and resilience, especially during the demanding phases of transport and new environments. Preconditioning inherently boosts the calf's value, but it's an art that demands detailed planning.  

The Oklahoma Quality Beef Network (OQBN) stands as a beacon for farmers aiming for this extra value. Adhering to OQBN standards, calves must undergo at least 45 days of weaning. However, an extended 60-day or more weaning period can fetch considerable premiums during fall sales. 

This approach summarizes a series of health checks and management practices, all geared towards escalating the calf's market value. Beyond these practices, the power of certification can't be understated. It’s a hallmark of trust for potential buyers. A robust history of data speaks volumes about the inherent value of each element in these programs, including certification. 

Farmers should wear their economist hats and assess the financial pros and cons of these initiatives. Although the costs are variable, the past years echo a consistent tune of positive returns. A glance at the past reveals that OQBN calves boasted an impressive average premium of $13.05/cwt over 12 years.  

These calves not only command a higher price tag but also weigh more after the weaning process. Historical data suggests that during price surges in the calf market, preconditioning’s value surges even more. 

For this value to be actualized, adherence to health protocols is paramount. Then, these preconditioned gems should be showcased to discerning buyers who understand and value this edge. Through partnerships with auctions, OQBN sales offer promise – both in terms of market presence and calf value.