Fruit Attraction celebrates the largest edition in its history positioning Madrid as the global epicenter of the fruit and vegetable industry

MADRID,-- From 8 to 10 October, Fruit Attraction will be hosting its 16th edition with a great line-up of activities, consolidating itself as the benchmark event for the sector on a global level. The fair, organised by IFEMA MADRID and FEPEX and with Andalusia as its Guest Region, has recorded the highest participation levels in its history with 2,146 exhibiting companies from 56 countries, representing an increase of 7% over last year, 70,000 square metres of floor space and the expected attendance of more than 100,000 trade visitors from 145 countries.

In total, for the first time, 10 halls of the Madrid Trade Fair Centre will be hosting the wide range of fruit and vegetables on offer at this edition, which means an increase in occupancy of more than 9% compared to 2023. In this way, Fruit Attraction 2024 will turn the city of Madrid into the world epicentre for the marketing of fresh produce.

These highly positive figures highlight the growing interest of the fruit and vegetable sector in participating in the largest business hub of the industry, and its support for promoting Fruit Attraction as a fundamental lever for internationalisation and as a meeting point for all professionals involved in the entire supply chain.