“The Canadian Roundtable for Sustainable Beef applauds FCC for seeing the benefits of CRSB Certified beef production practices,” said Anne Wasko, CRSB chair and co-owner of Bar 4 Bar Land and Cattle Inc. “The Canadian beef industry is continually evolving for the benefit of people, animals, and our planet. Thanks to the sustainable practices demonstrated by CRSB Certified beef producers, we have seen tremendous environmental stewardship and a high standard of animal care, which leads to a thriving beef industry today and for future generations. Sustainable practices will help achieve the ambitious long-term goals set by the industry.”
In a group of certified beef producers who participated in an earlier pilot of the Sustainability Incentive Program there was high praise.
The CRSB certification program involves an on-going audit process with its partners to ensure operations are meeting its sustainability standards based upon five principles, including natural resources, people and community, animal health and welfare, food, and efficiency and innovation.
“There is an increasing demand from consumers for certified assurances of sustainably-raised beef,” added Wasko. “Canadian farmers and ranchers care about the environment, and we will continue to do what’s right to conserve our land and our animals, and to meet the needs of the present without compromising those of the future.”
The CRSB’s Certified Sustainable Beef Framework, known as CRSB Certified, is a voluntary 3rd party-audited sustainability certification program that recognizes sustainable practices in beef production and processing and enables sustainable sourcing, delivering credible, science-based assurances for consumers about sustainable beef production in Canada.