Farmers to Adapt to Changing Consumer Demands, Government Regulations, Technology

Mar 15, 2018
 
A Professor of Animal Science with Iowa State University says farmers are being forced to adapt quickly to changing consumer demands, changing government regulations and changing economics.
 
"Innovative diet formulation arising from legislation, regulation, market preferences and changing economics" will be the focus of the CFM de Lange lecture presented as part of the 2018 London Swine Conference set for March 27th and 28th.
 
Dr. John Patience, a Professor of Animal Science with Iowa State University, observes today's farmers must adapt to a changing consumer market place, a changing legislative and regulatory world and changing technology.
 
Dr. John Patience-Iowa State University:
 
If I was to go back one generation, farmers pretty much were given the license to produce food the way that they felt it should best be produced.
 
Of course that is now changing because the consumer wants to have more influence on production practices.
 
It's a bit ironic because, when consumers were closer to the farm, they weren't on the farm themselves but they would have brothers and sisters or fathers or aunts and uncles that are farming and they would be familiar with farming, there was very little criticism of farming practices.
 
Source : Farmscape