Fifteen years ago, the industry began recognizing the immense benefits of a well-designed winter service program. These programs offer a win-win for both dealers and their customers by saving time and money through proactive measures. However, with the current shortage of technicians, dealers often face more service work than they can handle. The focus has now shifted to making off-season service programs more efficient and targeted toward loyal and profitable customers.
We spoke with Adrian Powell, Ag Guard’s Director of Claims and Reliability Analysis, and Robbie Denholm, Ag Guard’s Product Support Manager, to gather their insights.
Book Early
- Identify Profitable Customers: Prioritize your most profitable (or potentially profitable) customers.
- Offer Early Bird Discounts: Consider exclusive discounts for early bookings.
- Personal Touch: While digital communication (direct mail, texts, and email) is effective, nothing beats a personal phone call or an in-person conversation during field service.
Add Value
Instead of discounting winter inspections below cost, focus on enhancing the service experience. Here are some ways to add value: