Recently, Webb’s Machinery received the Blue Star Dealer Standards Award from New Holland, which recognizes North American New Holland dealers for their performance and exceptional customer-centric experience. The Blue Star is awarded to New Holland dealers demonstrating the commitment to enhance all areas of their business, from identifying and implementing best-in-class business practices to elevating the customer experience.
“It gives me a great deal of pride to know that all six of our stores qualified for the Blue Star Award. I give credit to the hard work and diligence of our management team as well as the dedication and commitment of all our staff. I also appreciate the continued relationship we have with our loyal customers.”
Scott Webb – Dealer Principal
The Blue Star award program is open to all New Holland dealers, with the judging based on four pillars critical to the success of today’s modern agricultural dealership: Capital investment, competitive competency, customer support and satisfaction and organizational performance. New Holland then assesses and scores these principles across seven key areas — customer experience, sales, marketing, operations, parts, service and technology — of a New Holland dealer’s business. Ultimately, to be recognized, dealers must meet a specific scoring threshold in six out of the seven ‘required’ criteria to be awarded the Blue Star Dealer Standards award.