Farm Equipment's Best of the Web: Nov. 21, 2025

Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:

• Study: Relationship with Ag Dealers Remains Important to Farmers
• 6 Big Innovations from AGRITECHNICA
• Recharge Your Prospect Funnel by Going from ABC to ABP
• Product Video of the Week: Faresin Launches Electric Self-Propelled Mixer Wagon
• ‘Pick Your Hard’

Study: Relationship with Ag Dealers Remains Important to Farmers

This podcast from Brownfield highlights a new study from Purdue University shows that farmers value relationships with their ag equipment dealers as they continue to build out their operations.

6 Big Innovations from AGRITECHNICA

AGRITECHNICA 2025 wrapped up in Hanover, Germany last week. Precision ag expert John Fulton made the trip from the Ohio State Univ. and shared a few of his top innovations from the show. We’re looking forward to having John take the stage at the upcoming Precision Farming Dealer Summit, January 5-6 in St. Louis!

Recharge Your Prospect Funnel by Going from ABC to ABP

In this article sales consultant Greg Martinelli explains why the classic “Always be closing” from Glengarry Glen Ross isn’t always a fit in this industry. “True, but not a practical approach in ag sales, as we work in long-term selling relationships that require a consultative approach. ABC will work for some, but mostly, it will get you kicked off the farm or out of the buyer’s office,” he writes.