The Executive Director of Farm and Food Care Saskatchewan says the organization's members and sponsors are recognizing the importance of providing consumers access to accurate and reliable information on what it takes to produce the food they buy. Farm and Food Care Saskatchewan was formed in 2014 to engage with consumers and ensure those interested in how their food is produced have a truthful verifiable way to get that information and it provides a wealth of educational resources, including its Canadian Food Focus web site.
Farm and Food Care Saskatchewan Executive Director Clinton Monchuk says the organization's primary contributors are the commodity groups in Saskatchewan but rural municipalities have purchased memberships, different farming companies and family farms have memberships as well as processing companies and grain marketing companies so there is a wide range of partners in terms of memberships or sponsorships.
Clip-Clinton Monchuk-Farm and Food Care Saskatchewan:
A lot of these groups realize the benefit that exists in making sure the average consumer out there in Saskatchewan or the country understands how food is being produced. They see the value in what we're doing and want to support us in our efforts going forward to make sure that the general public has more trust in food and farming.