OTTAWA, Ontario -- Throughout May, Fairtrade Canada – the Canadian chapter of Fairtrade International, the world's most recognized label for social justice and sustainability – will celebrate the farmers, workers, brands, retailers, and advocates who make up the Fairtrade system during their Fairtrade Month campaign. The month-long campaign will answer the question "Why Fairtrade?" Because It's Only Fair.
May is Fairtrade Month and Fairtrade Canada is answering the question: Why Fairtrade? It’s only fair. Fairtrade certifications mean better prices, decent working conditions, and a fairer deal for farmers and workers who source some of our favourite commodities like coffee, tea, cocoa, and bananas. Throughout May, Fairtrade Canada will be celebrating with weekly giveaways, Instagram takeovers, and promotions with brands and retailers who carry Fairtrade certified products.
May is Fairtrade Month and Fairtrade Canada is answering the question: Why Fairtrade? It’s only fair. Fairtrade certifications mean better prices, decent working conditions, and a fairer deal for farmers and workers who source some of our favourite commodities like coffee, tea, cocoa, and bananas. Throughout May, Fairtrade Canada will be celebrating with weekly giveaways, Instagram takeovers, and promotions with brands and retailers who carry Fairtrade certified products.
Around the world, many small-scale farmers and workers live on less than $2 a day. Fairtrade aims to break down the systems that trap farmers and workers in cycles of poverty and empower them to have more control over their lives and decide how to invest in their future. For the nearly 2 million farmers and workers who participate in Fairtrade and grow our food, Fairtrade stands for a fairer world through improved income stability; the opportunity to join forces with other producers; resources to improve yields; gender equality for all producers; as well as quality of life benefits, such as investment in their communities.
According to a 2021 study from GlobeScan, an independent research and strategy consultancy, eight in 10 Canadians who know the Fairtrade Mark agree that by buying Fairtrade they feel part of a community standing up for fairness and justice1. The same study found 75% of Canadians who know the Mark believe that it is even more important to support Fairtrade in building a better economy for all following the COVID pandemic.
"Fairtrade Month is the perfect time for people to commit to supporting the farmers and workers responsible for the goods we enjoy every day like coffee, chocolate, and bananas," said Julie Francoeur, CEO of Fairtrade Canada. "At Fairtrade, we are working to create a world in which all farmers and workers enjoy secure and sustainable livelihoods and believe that a decent standard of living, one that covers basic needs and supports an existence worthy of human dignity, is a human right."
Source : Cision