By Catherine Miller
One of the most important types of activities U.S. Wheat Associates (USW) overseas representatives conduct is trade service. In other words, they help their customers understand how to get the most value as possible from their U.S. wheat purchases. A crucial part of trade service is giving many of those customers the chance to experience the U.S. wheat supply system first hand.
Each year, USW brings several delegations of international wheat buyers and end-product processors to the United States. These trade delegations help forge a direct connection for customers with farmers, state wheat leaders and industry organizations. In many ways, these visits represent the legacy of commitment from farmers, state wheat commissions, USDA’s Foreign Agricultural Service of USDA and USW to demonstrate the dependability of the people who produce and handle the reliable supply of U.S. wheat.
In 2019, the number of USW hosted trade delegates doubled from the previous year, with a total of 18 delegations. Almost 100 customers from around the world visited 14 states.
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