It’s a problem believed to reduce the Canadian chicken industry’s contribution to the Canadian economy by an estimated $500 million annually in lost sales, jobs, and GDP contributions. Now there’s a potential solution thanks to a Canadian DNA-based analytical company called Sterisense.
Geoff Lumby - Owner and President of Sterisense
Sterisense had already been working on DNA testing of products for grocery stores and restaurants when, in 2012, after meeting with Canadian meat processors, Lumby was asked if he thought a spent fowl test was possible.
He embarked on a successful partnership with researchers at the Natural Resources DNA Profiling and Forensics Centre (NRDPFC) at Trent University to do just that. And while the project is still being tested, the results are encouraging.
Chicken Farmers of Canada (CFC) and Canadian meat processors have been urging for years that the problem of mislabelled poultry meat should be addressed and are optimistic that this test could be the solution.
Lumby, Trent scientists, CFC and other industry representatives have met with federal government representatives to demonstrate their findings and are now working toward a deeper validation of the testing.
That will include working with legitimate American companies on blind samplings to ensure that the test accurately and reliably distinguishes between the two types of meat.
Yves Ruel is CFC’s Manager of Trade and Policy and says that the next challenge will be to determine how the testing is implemented.
“It’s a technology that both the industry and consumers are really interested in,” adds Lumby. “The tests will remove all risks of buying fraudulent product and give consumers added reassurance that what they’re paying for is what they’re getting.”
Source: Meatbuseness