If you've been to your local rink this winter, you may have noticed ads promoting milk.
It's all part of a marketing campaign put on by Dairy Farmers of Manitoba.
Chair David Wiens says the money goes towards items such as arena signage and logos on the ice.
He adds they're also providing chocolate milk to these venues, positioning the beverage as a sport recovery drink.
Wiens explained the benefits of the marketing program.
"It allows producers to get involved with our marketing program, and also it provides a really good alternative to what's out there now," he said. "Farmers become ambassadors for milk in the areas in which they live and work."
Source : Portageonline