“In 2024, CRSB will prioritize identifying long-term solutions to ensure certification provides financial value and enduring benefit to producer participation,” Beierbach said. “We think the CRSB Certified program is one important tool for the Canadian beef sector to demonstrate continuous improvement, and the CRSB hopes other organizations will formally recognize its value.”
The credit will only apply to operations who have not already received at least $400 in Qualifying Cattle Credits. The credit will be paid to CRSB Certified operations regardless of whether their qualifying cattle were ultimately sold into Cargill.
In 2014, McDonald’s committed to begin sourcing a portion of its beef from sustainable sources in 2016. Cargill participated as a core member of the McDonald’s Sustainable Beef Pilot project team focusing on the beef supply chain from cows all the way through beef processing.
McDonald’s Restaurants Head of Supply Chain Hope Bentley said the company is proud of how the program continues to grow.
“We would like to thank and recognize all of the producers who are working within the CRSB’s framework to make the beef industry even more resilient,” Bentley said.
Qualifying operations do not need to apply separately for this credit and can expect their payment this month provided the operation maintains an active certification status at the start of the year.
Cargill’s Eliza Clark said the company wanted to ensure the viability of this program.
“We are also grateful for the many Cargill customers who have contributed to our combined investment of this initiative. It is their support of programs like the CRSB Certified Sustainable Beef Framework that allows us to create and sustain high standards for sustainability practices across the Canadian beef supply chain,” Clark said.
Additional information on this Certification Recognition Credit, as well as the existing Qualifying Cattle Credits can be found here.
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