"We recognize that consumers, customers, producers, and provincial organizations all weighed in on the conversation and that had a huge impact on the success of the entire campaign."
Schellenberg says the original proposition didn't make sense, considering what was and wasn't set to be labeled by the new regulation.
"Single-ingredient proteins like ground beef and pork should not be categorized as something that is harmful to consume. Highly processed foods and ultra-processed foods compose 40% of the saturated fats that Canadians consume.
"75% of the ground beef sold in Canada is lean or extra lean, so I guess our concern is why would they include single ingredient proteins."
The Canadian Cattlemen's Association, along with other organizations, put out a statement thanking the people who helped revert the labeling on Thursday."
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