Day One included meetings with U.S. Ambassador to the U.K. Warren Stephens, U.S. agricultural industry representatives, and U.K. officials including DEFRA Secretary Steve Reed and DBT Secretary Jonathan Reynolds.
Discussions focused on reducing non-tariff barriers and promoting science-based food safety regulations. Rollins emphasized the importance of consumer choice and countered longstanding negative narratives about U.S. meat products.
On Day Two, Rollins met with U.K. industry leaders and visited key facilities such as Wanis Limited and Tilda Rice Milling LTD. She highlighted the value of U.S. rice and the potential for regulatory alignment.
At 10 Downing Street, she met with Varun Chandra, the Prime Minister’s Special Adviser on Business and Investment, to discuss trade expansion and regulatory cooperation. Later, she met with DESNZ officials, including Secretary Ed Miliband, to advocate for U.S. biofuels and wood pellet exports.
On the final day, Rollins toured a Whole Foods U.K. store, showcasing American products like Alaskan seafood and Texas hot sauces. Rollins discussed branding strategies and the role of USDA support in promoting U.S. goods abroad.