BCfresh, a 100% grower-owned and operated company, has appointed Steve Roosdahl as its new Chief Executive Officer, effective January 2, 2025. Roosdahl will succeed Murray Driediger, who will retire on March 31, 2025, following an 18-year tenure leading the organization.
Roosdahl joins BCfresh with nearly 30 years of distinguished experience in the international fresh produce industry. His appointment follows an exceptional 29-year career at The Oppenheimer Group (Oppy), where he most recently served as vice president of operations and food safety. He holds an Executive MBA from Athabasca University.
"Steve's deep industry expertise and proven leadership make him the ideal choice to lead BCfresh into its next chapter," said Peter Guichon, chair of the BCfresh Board of Directors. "His extensive background in operations, technology, and supply chain management aligns perfectly with our strategic vision for the future."
At Oppy, Roosdahl played a transformative role in managing the company's North American distribution network. His achievements include developing sophisticated in-house computer systems, expanding warehousing operations across Western Canada and California, and successfully launching a third-party logistics division.
Roosdahl's industry leadership extends beyond his corporate roles. He has served as chair of the Technology Committee with the Canadian Produce Marketing Association, co-chair of the Produce Traceability Initiative, Director of Produce Supply, and contributes to the International Fresh Produce Association's Food Safety and Sustainability Committees.
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