Ottawa – Dairy Farmers of Canada (DFC) today launched a dynamic new marketing campaign focusing on the rigorous standards behind our nation’s high-quality milk. Dairy Farming Forward – High Standards highlights the progressive practices Canadian farmers use to maintain animal welfare, food safety and sustainability, integral areas of this forward-facing industry.
The Dairy Farming Forward – High Standards creative platform demonstrates that Canada’s dairy farmers are committed to constant innovation and high standards. Canadian dairy farmers proudly meet some of the most highest dairy quality standards in the world, including 42 requirements on food safety and close attention to animal health – in Canada, every cow is monitored every day.
“Canadian dairy farmers have always been innovative in their approach to excellence,” says Pierre Lampron, president of Dairy Farmers of Canada. “Meeting some of the most stringent standards in the world, 100% Canadian milk achieves its high quality through a big-picture approach that includes caring for animals and the environment.”
Today’s consumers want to know that the industries they support share their values – it’s a matter of trust. The Blue Cow logo assures them of this; high standards form the backbone of the program that guarantees dairy products featuring the Blue Cow are made from 100% Canadian milk. It is Canada’s high standards that set its dairy apart, and it’s why consumers are proud to support local producers and processors.